MER conducts continuing education programs for physicians but they do it in amazing locations. The stated problem was that potential customers who discover MER online believe it’s too good to be true. To help combat that hesitancy, I designed a site that moves users gracefully from initial marketing message to a robust browsing tool for finding classes by subject, location, and date. This more quickly transitioned visitors from brand promise to class description and booking.

My involvement included UX, visual design, copy writing and stakeholder engagement. Sourcing dramatic destination photography and writing pithy headlines gave the brand a new spark and created the polished experience physicians needed to feel confident engaging MER for their ongoing training.

Much of the experience is spent browsing modules (sorted by seminar dates or location) that scale open revealing more details to create a more sophisticated user experience than competitors.

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