As part of a small start up team I came up with the name for the corporation and product, brand logic and logo. Simultaneously, I worked to visualize the formative experience and visual design. Both of these branding and product design exercises provide a catalyst for deep questions and clarity about the mission of business and product. In that sense Clarifize was an apt name for the results of our process as well as for an app that provides insight into business relationships for sales teams.